Five Clever Google Algorithms You Might Not Have Heard Of
When you type something into Google, a group of smart systems works in the background to decide which results you see first. While big names like Panda or Penguin get the spotlight, here are five others worth knowing:1. MUM (Multitask Unified Model)
This update can connect information from text, images, and even multiple languages. It helps Google answer complex, multi-step questions with more detail.
2. Helpful Content Update
Its job is to reward websites that genuinely help people. Content written for humans—not just to trick search engines—gets pushed higher in rankings.
3. Pigeon
Perfect for local searches. Pigeon uses your location to show you more relevant results for nearby cafes, shops, or services.
4. Possum
Possum filters local search results so you see the most relevant businesses, even if they’re just outside your city or area. It also prevents duplicate listings from crowding the search results.
5. Deepfake Ranking System Update
With fake videos and images becoming common, this update spots them and pushes trustworthy content higher in results.
In short: These updates keep your searches relevant, accurate, and trustworthy—whether you’re looking for the best pizza nearby or answers to complex questions